Digital transformation. We hear about it in some context seemingly every day. At its core, digital transformation is the realignment and investment in technology and processes to drive value and provide a stellar customer experience between a company, its customers and its prospects. It leverages – and is dependent upon – social media, mobility, analytics and cloud platforms, all synchronized to engage and interact with customers on their terms. A well-executed digital experience translates to improved customer loyalty, greater business agility and increased revenue.