By: Brad Smith – SVP of Strategic Channels, Windstream Enterprise
There’s a perfect storm occurring in our industry. Companies are operating in a distributed workforce model accelerated by the ongoing pandemic. Organizations have become more reliant on systems and technologies that operate outside of an official office structure. Successful partners are riding the wave and partnering with top technology sourcing partners and suppliers to bring their customers top-of-the-line solutions.
The workplace as a whole has experienced two enormous shifts—the cloud and mobility—that required organizations to reconsider how to connect and secure their offices, users and resources. Today’s world is being powered by cloud and mobility, in addition to artificial intelligence (AI) and the Internet of Things (IoT). Formerly cutting-edge technology is no longer good enough. POTS service has moved to IP, as has Private Line, and expensive Multiprotocol Label Switching (MPLS) WAN architectures have been eclipsed by Software-Defined Wide Area Networks (SD-WAN). As a result of this technological evolution, businesses are operating differently and their clients have new, more sophisticated needs and expectations.
Providers like Windstream have proactively stepped up to support and guide clients through this important evolution, and to help them understand why it’s critical to navigate from Time Division Multiplexing (TDM) technologies to IP-based solutions in order to operate in a cloud-based market.
It’s vital for partners to get ahead of the challenges that will arise as the industry continues to evolve. One major challenge partners (and suppliers) are facing is around how enterprise technology is being bought. With limitless access to understanding technology and buying options, many purchasing decisions are being made much earlier in the sales funnel and without the benefit of a partner or supplier to provide the necessary advisory role.
Having one provider to manage services and provide a single bill to the customer makes the entire coordinated sales effort easier for partners.
Windstream Enterprise provides a single point of purchase experience for buyers across technologies including voice, network, security and professional services, as well as the option for the underlying access that these services ride on—all managed by the partner or customer via our award-winning WE Connect portal.
Windstream Enterprise recently released a whitepaper “The unification of network and security” to guide partners on how integrate enterprise-level security and connectivity in the cloud and beyond for their customers with Secure Access Service Edge (SASE) and SD-WAN, specifically:
- The complex modern-day landscape driving digital transformation and the acceleration of cloud-based application adoption;
- The challenges enterprise IT faces in enforcing security, with a dispersed workforce in a cloud-based network environment;
- The emergence of SASE and how it enables secure network access capabilities no matter where the users, devices or applications are located, and
- The ways SASE—delivered with SD-WAN—offers organizations the most flexible and reliable security in the cloud.
The industry is changing, and the only direction is forward. There’s no better time to start evaluating your options and to discover the benefits that modern-day connectivity, collaboration and security can bring to your organization. If you’re curious to learn more how to partner with us at Windstream, you can reach me at Brad.Smith@windstream.com.