Social media has leveled the playing field, allowing small boutique stores, hotels and restaurants to compete effectively against major brands without large outlays of advertising dollars. The move has forced many major brands to reinvent the customer experience, finding and investing in new ways to engage with customers online before, during and after the sale.
One way in which business leaders are stepping up their game is offering customers free WiFi accompanied by a customized mobile app that serves up daily deals and rewards loyalty. Although it’s not a new tactic, Paul Wroten, President and CEO of NSi (Network Solutions International), a Global IT service provider that specializes in helping businesses use technology to reach their goals and exceed customer expectations, encourages big brands to draw in patrons and enhance the overall experience by using secure WiFi.
As a former Global IT Executive, Wroten speaks from decades of experience in customer service for several large IT organizations. His firm, NSi, has helped many established and emerging brands grow their business using a broad portfolio of voice, data, cloud and hosted solutions. One of the IT service provider’s most recent high-profile successes comes from a $4 million dollar Wi-Fi deal with one of the world’s largest casual dining companies.
Nearly nine months in the making, the multi-million dollar, national broadband win included outfitting 1,000+ restaurants with the bandwidth to deliver secure WiFi to customers at no cost and lay the groundwork to launch the company’s new mobile app while managing the day-to-day health of the multi-location wireless network.
To ensure the new project went as planned, NSi engaged with PlanetOne, which worked behind the scenes to ensure every detail of the deal and everyone working on the deal was in the right position to succeed. “We team with PlanetOne for all our large accounts because of their attention to detail and relentless focus on the customer,” said Wroten.
NSi looked to PlanetOne to recommend a preferred broadband provider for the project, and without hesitation selected MegaPath, marking the first business engagement between the two PlanetOne partners. “MegaPath is a market leader with an exceptional reputation for success in the restaurant industry and a longstanding relationship with PlanetOne – they were without question the best choice for NSi and this high-profile deal,” says Ted Schuman, Founder and CEO, PlanetOne.
Throughout the entire engagement, NSi, MegaPath and PlanetOne remained in lockstep. “Together, we persevered and stuck by the customer to build the right team and develop an economical, secure and scalable WiFi solution to meet their needs now and in the future,” explained Wroten.
To read more about this successful WiFi deployment, check out the Channel Partners 360° Business Success Spotlight.