November 8, 2013
Arizona-based master agency PlanetOne Communications has continued its mission to deliver unparalleled opportunity and industry intelligence for its partners with the launch of the PlanetOne Telecom Partner Toolbox.
Featuring a mix of professionally developed reports, slide shows, videos, blogs, infographics and more, the PlanetOne Telecom Partner Toolbox is truly a unique resource. First and foremost, it offers information and marketing tools that are designed to be easy to use throughout the sales cycle, from generating leads to growing and expanding relationships. Partners can download the materials and use them in their own presentations and marketing pieces as well.
PlanetOne expects to add new content to the site daily and weekly, to provide channel partners with the latest intelligence on an ongoing basis.
“I could not be more excited to cut the ribbon on what has been the fruit of months of development,” said PlanetOne CEO Ted Schuman. “This new self-contained portal, developed in collaboration with VIRGO Publishing, has been designed to do something that’s never been done before – it offers an objective resource center, not tied to any vendor, that gives partners tools exclusively designed to be end user facing. From learning more about our industry, spotting new opportunities, building a larger up market revenue stream while serving customers better and closing more business. The resources empower our sales partners to distinguish themselves in the market by enhancing their value with clientele.”
“The idea of something like the Toolbox has been something we’ve talked about in the past, but PlanetOne is really putting a lot of investment behind this and making it into a reality,” said Dominic Antonini, president of Telecom Brokers. “The ability to add an objective layer of information onto what vendors themselves provide will really supplement the sales process in a tangible, totally unique way.”
Meanwhile, the move to the cloud and the shift to a borderless business spurred on by anywhere, anytime access to company resources is driving a confluence between IT and telecom that has never been seen in the past. The Toolbox supports sales partners with sales tips and marketing advice as they transition their businesses to meet this new reality and continue to find opportunity.
“The goal is to help our partners close more sales and make more money,” said PlanetOne president Lauren Shapiro. “The Telecom Partner Toolbox is a passion project for us, representing everything that we want to do for this channel: They can learn more, and also take these materials themselves and use them at the point of sale. It’s all about driving more business.”