By Ted Schuman, Founder/CEO
Trust and loyalty are two currencies the channel relies on for growth, and yet sadly are frequently disregarded for more margin.
At PlanetOne, loyalty and trust are earned, expected and highly rewarded. We don’t have the time or desire to do business with people or organizations we can’t rely on to do right by every stakeholder in any deal.
With Complexity Comes Chaos
Today’s marketplace is complex, competitive and operating in real time. In most cases, sales cycles are longer and expectations are higher.
The headlines reveal the pressure is getting to some providers and partners in the channel, resulting in irrational, unexpected and at times, bad behavior. For some, it’s taking deals direct at the last hour. For others, it’s awarding the business to whomever will pay higher commissions or throwing a bone over the fence to keep the peace with another.
It can be incredibly disappointing to see years of loyalty and trust being severed for the smallest margin gains or share. Sure, we can call it a reality of business, or we can partner with those who operate with a moral compass and strong character and are willing to put partnership first. Obviously, PlanetOne is for the latter and will continue swinging for the fences for our providers and partners as we have for the last 26 years. We know our loyal partners truly appreciate this unwavering passion and commitment to their success as reflected in our 2017 partner survey which reported over 90% said we were doing an excellent job of supporting their business.
Loyalty and Trust Matter to Us
Three of the top reasons channel partners do business with PlanetOne tie back to trust and result in loyalty. The fact is, trust is the No. 1 asset in the channel and for good reason.
As a master agent, we don’t own the customers, the invoice or the network. We own the cash flow and an income stream from the customer base. For the business to succeed, there needs to be trust between everyone involved in the sales and service cycles.
Do the Right Thing for the Right Reasons
Like loyalty, trust is built on doing the right thing, which means going the distance and doing the unexpected exceptionally well. It’s not always easy, but it’s essential to earning the business and establishing a foundation to build on. If we make a commitment, we honor it – that’s how business gets done at PlanetOne.
We’re always playing to win. Our unique blue-collar work ethic combined with our white-glove services is a model you don’t see anywhere else. We build loyalty and we earn trust. For those already engaged with PlanetOne, thank you. We appreciate you and your business. For those who haven’t played ball with us yet, batter up! We’ve got the best team in the business that’s ready to work hard for your success.
Top 3 Reasons Channel Partners Prefer PlanetOne
- Access and connection to our leadership team.
- White-glove service and support received pre- and post-sale.
- Confidence PlanetOne will always pay accurately and on time.